Thursday 14 June 2012

Obsession with Aging

I started to look into what is people's obsession with aging because for someone to want to create a way to live on forever their must be a want for it. We see it in society today with many adverts and posters advertising anti-wrinkle cream, botox, plastic surgery. Its not just an obsession with not aging, but an obsession with being perfect, but what is perfect? We see so many campaigns for beauty and fashion and the 'perfect look' which encourages people to try and be as perfect as they can be and in affect puts a lot of pressure on people.

The factor is that most of the time it is not us who want to be thinner, more fashionable, younger looking, but it's what we are made to think we should be like because of what adverts and designers throw it at us. I started making a note of all the things we get advertised to make our self look younger. For example, there
are so many different types of anti-aging skin care advertisement out their and no guarentee that they are actually working, we get told that 'miracle' creams can make you feel and look younger but the fact is they wouldn't be advertising it if there wasn't a market for these types of product. Not only that, hair dye has now not only been used so that people can change their hair colour that they were born with, but so that they can eliminate grey hairs that may make them appear older. We a bulldozered with advertisement and fashion that sometimes you don't know whether our opinion on aging is our own, or the medias.

2 comments:

  1. Contextually-have we always been like this- each decade's obsession with beauty is different- possibly look into make up/ body shape/ health/ cleanliness. Start building a collection of advertisements that you can start to analyse ( different times in history/ different cultures?East West)

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  2. Whats the opposite to this? Body adornment, piercings, tatoos- scarification.

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